It started in 2006.

Storyteller, strategist, and aspiring entrepreneur Seth Familian had returned West to get his MBA at UC Berkeley after living in New York + Boston for nearly a decade.   Immersed in the worlds of digital media + technology, well-versed in the practices of trend-spotting + future-forecasting, Seth began giving hour-long talks on the future of print in a digital world at newspapers like the San Francisco Chronicle and the  Los Angeles Times.  

Fifteen talks at 12 Metropolitan dailies later, Seth realized he might 

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