Measuring Net Promoter Score (NPS) is a well-embraced best practice among product marketers and managers, as it helps give rapid insight into brand loyalty and customer satisfaction—both as a snapshot and over time. This post provides a quick refresher on how NPS works. Read it on fam1.co
Teams already invested in messaging tools like Intercom and Mailchimp often want to experiment with NPS before migrating to a fancy paid platform. Here's how Familian&1 helps its clients use Typeform, Google Sheets and Zapier to build NPS surveys on the fly, visualize NPS trends, and send survey-based tags and comments back into an existing marketing stack. Read the full post on fam1.co.